But congratulations to Christina, yesterday’s winner! Yay! Email me with your snail mail address, please.
So after my lunch at Saks, we returned to HarperCollins HQ, and I was introduced to Carolyn Pittis, Senior VP of Global Marketing Strategy and Operations (yeah, she had a nice office!) Carolyn talked to me about FanLit as a marketing tool – what they hoped to gain from the program, how the results matched their expectations, and what they have in mind for next time.
One in two paperbacks sold in the U.S. is a romance novel – as we all know, it’s a huge market. Through FanLit, Avon/HarperCollins wanted to reach out to romance readers and aspiring authors and create a community that allowed us, the end users, to feel connected to each other and the people who create the books (authors, editors, etc.). We all know that goal was achieved! Sites like Fanlit Forever and Romance Vagabonds and all our individual blogs bear witness to FanLit’s enduring esprit de corps.
It was really interesting to hear Carolyn talk about the HarperTeen event that followed the Avon FanLit, and how the two groups compared. HarperTeen drew more participants initially, but evidently teens are more fickle than we (ahem) more mature romance readers. Their participation dropped off sharply each week, and their individual visits to the site were in-and-out, while … Read More »