So on Smart Bitches this week, there’s been this whole bloffle (doing my part, Sara Dennis!) over a few authors’ decision to wear costumes to the RWA literary signing. A few authors in the new manga-inspired Shomi line donned manga-inspired outfits, complete with thigh-high stockings and miniskirts, and Sherrilyn Kenyon wore a now-infamous hat shaped like a black swan. In the sea of 450 authors, I honestly didn’t notice any of this, but evidently more than a few people were miffed that, with RWA raising tens of thousands of dollars for literacy and trying to promote a positive, professional image of the genre, the newspaper editors ran pictures of the swan hat.
There were scads of workshops on promotion at RWA. More and more, it seems authors are responsible for promoting their own books, growing a readership, creating buzz, etc. Some spend a great deal of money on it, and the concept of ‘branding’ – putting out a consistent public image that links you the author with the type of books you write – is key. The goody room was filled with all sorts of promotional materials with authors’ names emblazoned on them – from mints to rubber duckies to condoms.
You often hear the old adage, “there’s no such thing as bad publicity.” Is that true? Or is there a line authors should not cross in their promotional efforts; a point where they diminish the genre by pushing their own book? Personally, I had no problem with the manga-inspired … Read More »